Guest Work Agency Advises Artist Jonny Niesche on Gucci Collaboration
Image: Silk scarves from the Gucci "90x90" project created by nine international artists. Source: Women’s Wear Daily.
ABOUT THE COLLABORATION
As part of Gucci’s new Art of Silk: 90 x 90 project, nine international artists have been invited to reimagine five of the brand’s most iconic motifs—flora, fauna, nautical, equestrian and the GG Monogram—drawing inspiration from the house’s archives.
Australian artist Jonny Niesche has reinterpreted the iconic GG Monogram scarf. Introduced in 1969, the GG Monogram features interlocking Gs in a diamond layout. It first appeared on luggage before becoming a signature motif across scarves, ties, and ready-to-wear collections.
Among the other artists who took part in this project celebrating the brand’s legacy of silk craftsmanship, were Robert Barry, Everett Glenn, Sara Leghissa, Currynew, Jonny Niesche, Gio Pastori, Walter Petrone, Yu Cai and Inji Seo.
The collaboration is complemented by the launch of Gucci: The Art of Silk the first book of its kind to explore the history and artistry behind Gucci's iconic foulards.
Image: GG Monogram scarf by Australian abstract artist Jonny Niesche Source: Financial Times.
LEGAL ADVICE FOR JONNY’S CREATIVE COLLABORATION
Guest Work Agency provided legal advice to Niesche on all aspects of the collaboration process with Gucci. Our Director & Founder Alana Kushnir has commented:
"Advising Jonny on this incredible project with Gucci has been an amazing experience. His visionary approach to colour and light aligns beautifully with the brand’s aesthetic, creating something truly special. When collaborating with major brands, artists must seek legal advice and take proactive steps to safeguard their rights, ensuring their creative contributions are properly valued and respected."
Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but is international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.
For more information contact us at info@guestworkagency.art.